2016 Ultimate Student Discount Guide: 115+ Student Discounts



Ultimate Student Discount Guide to Saving

Student Discounts For Everything You Need

Our Ultimate Student Discount Guide lists of over 115 stores and institutions sorted by category that provide big discounts for students.  This list of stores with student discounts will help you save money on practically everything.

Your time in college can be one of the most exciting times of your entire life. However, it can be one of the most stressful times – when it comes to money! You have tremendous expenses with tuition, books, and supplies.  Not to mention rent, transportation, utility bills, and food. It is a challenge for both parents and students.

How Do I Get Student Discounts?

The .EDU Email Address

Many student discounts offers (especially e-commerce retailers) require nothing more than a .edu email address.  You register your student email address with the applicable company, and receive online student discounts via email or at checkout.  Several companies, like Best Buy, NewEgg, AT&T and Sprint will email you special discount offers after you have registered online or in store.

Your Student ID Is A Goldmine

You already have one tool at your disposal to help you save BIG!  Reach into your pocket and pull out your student ID.  This little piece of plastic is your new best friend when it comes to saving money.

Ask everywhere you shop if they offer student discounts.  Ask for a student discount even if they do not have an established program.  Always keep your student ID on hand, and be ready to flash your ID card to earn deals on food, clothing, tech, and more.

These discounts disappear when your life as a student ends.  So make sure and take advantages of the savings while you still can.

Where Can I Find Student Discounts?


    Part-time and full-time students over 16 years of age are eligible to purchase a Student Advantage Card. The card costs $22.50 annually and can be used at thousands of local businesses, and dozens of national brands.
    The International Student Identity Card website claims you can use the card for 40,000 discounts in 125 countries.  Full-time student over the age of 12 can purchase a card. The cost of the card varies depending on the country of issue and costs between $4 – $22.


Bookstore and media student discounts

Students can find deep discounts on books, magazines, and newspapers; both print and digital.  Not that you don’t have enough to read already.

    Find discounts on new and used textbooks, as well as textbook rentals.
    Full time students enjoy a 40% discount on books, videos, newsletters, and journals including free shipping and no minimum order.
    Students with an International Student Identity Card can receive up to 69% off in savings, plus free gifts.
    The special college rate for The New York Times is just 99 cents for the first four weeks and 50% off the regular rate after that for students.
    Students get more than 75% off regular rates for print, online, and mobile delivery of The Wall Street Journal.


students save on clothing

Many retailers offer discounts on purchases to students. Be prepared to flash your student ID.  Don’t leave home without it!

    Get 20% off full-priced purchases at Ann Taylor stores with a student ID.
    15% off discounts for students
    Just show your ID at your local Eddie Bauer to take advantage of their education discount.
    Students can enjoy a 20% discount on all online purchases of $100 more.
  • J.CREW:
    Flash your college student ID at any J.Crew store, and you’ll get 15% off all full priced items.
    Earn a 10% discount online or in store at Topshop.
  • TOMS:
    Get free shipping on all orders, and Tom’s will even donate a pair of shoes to a child in need for every pair you buy.
    With your valid student ID get 15% off your full-priced purchase at Banana Republic stores.
    Students get up to 20% off full-priced in store items when shopping for sports gear at Eastern Mountain Sports.
    Grab 15% off your items when you visit Ralph Lauren Rugby online or in store.
    This daily deals site offers major discounts on things like clothing, paintballing, and electronics.
    Students can get 10% off all merchandise at participating Charlotte Russe locations.
    Save on products with your Beauty Student Card from Sally Beauty Supply. You’ll get monthly specials and special email offers to take advantage of.
    Get 15% off at Juicy Couture stores with your student ID.
    Show your student ID, and get 15% off every purchase in store at The Limited.
    Save 15% to 20% at Club Monaco store locations with a valid student ID.
    Students can get 15% off at Madewell just for sharing their ID.
    Scrubs, lab coats, clogs, and much more are available at a 25% discount or more for students on Medelita.
    A student ID will get you a 15% discount on designer goods.
    Get 10% off your first purchase with Discount Dance Supply.
    Students get 10% off plus using coupon code SHOEBUY.
    Take 20% off full-price, in-store purchases with student ID.
    10% off to students on select dates only.


Computer and Electronic Student discounts

Special student pricing and discounts on computer hardware and software, personal electronics, and online services.

    Get 40% off Ableton’s editing software with you verify your status as a  student.
    Academic Superstore offers a variety of discounts for students on software from Adobe, Microsoft, Corel and more. Increase your discounts with an Academic Superstore coupon.
  • ADOBE:
    Adobe offers step discounts when you purchase student editions of their popular software, including Acrobat Pro, Photoshop, and Creative Suite.
    Students can get 50% discount off single-user copies of ZoomText.
    Apple online offers special pricing for students and teachers. The hot electronics retailer offers a new back-to-school discount each year.
    The B&H EDU Advantage discount program for students earns you discounted prices on thousands of imaging and audio products.
    The huge electronics retailer will email you new online coupon codes on a variety of items every month. You will need to register and give them your .edu email address. Save more with a Best Buy coupon.
  • COREL:
    Corel offers up to 96% on many of their software products to students and teachers. Add a Corel coupon to enhance your discount.
    Students enjoy up to 60% discount on video and audio multimedia software.  Surf all Cyberlink coupons for even more savings.
    Use the manufacturer’s education discount program and get the Das Keyboard at a discount.
  • DELL:
    Dell University students can enjoy special packages and savings.
    Save 5% online on select Tablet PCs and Lifebook notebooks. You must call in order to receive the discount.  Browse Fujitsu coupons before shopping online for even more savings.
  • HP:
    Students can take advantage of exclusive education discount savings for custom PCs through HP Academy. Couple with a HP coupon for even deeper savings.
    Save 10% on remanufactured and compatible ink and toner with coupon code WILLY10.
    Discover academic hardware and software discounts for students.
    Enjoy free worldwide shipping and get your gadget skins at a 20% discount when using your International Student Identity Card.
    After you select your school on Lenovo’s website, you’ll receive access to discounts and offers on Lenovo’s products.
    An International Student Identity Card earns you 30% off all purchases on Logitech.com.
    Save 10% off software, Windows PC’s, accessories, and more by visiting the Microsoft Store for Education.
    NewEgg offers a variety of discounts for students on computer hardware and software, printers and scanners, networking products, wearable technology and more. Students, with a valid edu email address, can sign up for NewEgg Premier shipping for only $29.99. Enjoy expedited shipping, exclusive deals, free returns, rushed processing and no stocking fees. Save even more with one of the many Newegg coupon codes.
    Save up to 50% on Norton protection software for your PC, and Mac with your student discount.
    If you just love taking photos or are a full fledge photography student, you can get 10% student discount at Paul C. Buff.
    Offers a 10 percent discount online and in its stores. You will need to register with your college .edu email address to receive the discount offers.
  • SONY:
    10% off special pricing for college students at the Sony Education Store.
    Students can receive 50% off Gold and Platinum plans at SurveyMonkey.
    Student discounts on Apple products, textbooks, software, dorm supplies,  collegiate apparel and more.
    Get 20% off all products when you create an account with a school email address.


Whether you need crafts and supplies for a school project or a personal hobby, students  typically save 10% or more.  Check with your local stores for rules and details.

    Take 10% off all purchases with your school ID  when you shop with Ben Franklin Crafts on Tuesdays.
    Hancock’s offers students 10% off for class project supplies purchased in store.
  • JOANN’S:
    Register with the Student Discount Program members receive a10% discount on all orders, plus two coupons to use in store or online.



students guide to saving money on entertainment

Occasionally, you’ve got to let off some steam and have some fun.  Now you can save some money while having a good time, or have more good times with the same amount of money. Find deals for students on movies, the performing arts, museums, aquariums, and more.

    Get a free one-day rental from Redbox when you create a new account or “like” them on Facebook.
    Visit AMC Theaters on Thursdays with your school ID to get a cheaper admission rate.
    Show your valid ID at the box office at select Rave Cinemas to get a reduced rate for 3D shows and more.
    Want to check out the opera in New York City? Students can get discounted student tickets to select performances.
    Show your student ID at the box office to get a special student rate at Cinemark theaters.
    Get awesome deals on Carnegie Hall performances with Student Subscription or Student Rush tickets for only $10.
    Visit Lincoln Center with your student ID to get discounted tickets for world-class performing arts.
    With a valid student ID, admission is just $14 versus the regular Adult Admission of $25 at the Museum of Modern Art.
    Students can get a one-year membership for just $50. It includes benefits like free admission, a 10% Museum Store discount and invitations to member events.
    Students pay $2 to $3 less for admission to the Museum.
    During back-to-school time the Museum of Science in Boston usually host a College Night where students can get free admission to the exhibit halls with a valid ID.
    College Day on the Parkway is an annual event hosted by the City of Philadelphia and the museum. Several cultural institutions around the city are open to students free of charge. Check out all of the attractions by jumping on one of the free shuttles.
    Ticket prices as low as $14.50 for select performances
    College students can purchase discounted aquarium admission tickets, and even enjoy special student events.
    College student rush tickets are available for $10 on select performances at the Houston Ballet.
    Get $5 student tickets for select concerts at the Memphis Symphony Orchestra. Just give them a call to get your discount.
    Show your student ID at Madame Tussauds to get 15% off your admission.
    Many institutions offer some sort of reduced admission for students. Ask the museum or theatre nearest you about a student discount.


Student exercise and sports deals

Students get discounts on fitness memberships, ski passes, and sporting events.  Be ready to show your student ID at each venue.

    Students show your valid ID and get special pricing when you sign up at 24 Hour Fitness clubs.
    Full-time students can save $90 on a 3-Month Unlimited membership at CorePower Yoga studios.
    Enjoy unlimited skiing and riding at Winter Park and Copper Mountain all season long, plus six days at Steamboat and three at Monarch.
    Enjoy discounted skiing with no blackout dates all season long at Sunday River, Sugarloaf and Loon Mountain.
    On game day, for just $15 students can buy upper-level tickets that include a Chick-fil-A meal coupon. Lower level seats are also available from $45.
  • D.C. UNITED:
    A few College Nights are featured throughout the season. Get discounted sideline level seats by ordering tickets with your .edu email address before game day.
    Students get 25% off tickets priced $25 or less. Tickets must be purchased from the box office on game day.
    Students can get tickets for just $10 with a valid ID.
    Many sports franchises offer student nights. Check your favorite teams website for student promotions and discounts.


students food & dinning deals

Everybody’s got to eat, and now you can do it on the cheap using these food and dining discounts. Most nationwide chains leave the decision about offering student discounts up to the franchise owners, so it could vary by location. Be sure and call ahead or ask before you order to verify.

    10% off your total purchase with a valid student ID at participating Subway locations.
  • ARBY’S:
    Valid student ID’s get you 10% off your total Arby’s purchase.
    Save 10% on McDonald’s purchases with a valid student ID.
    A student ID scores 10% off your total Buffalo Wild Wings purchase.
    Student discounts are based on location and participation.
    Various student discounts are available based on location.
    Depending on location, enjoy up to 10% to 20% discount.
    Get 10% off your Burger King purchase with a valid student ID.
  • QDOBA:
    Qdoba offer’s $5 student burrito meals.
    At many participating Chick-fil-A locations, enjoy a free drink with your valid student ID.
    Students can get a 5% discount on food at select Kroger grocery stores.
    Many Firehouse Subs partners with local schools to offer discounts for students. The typical discount is 10% off.
    Waffle House’s 10% off discount for retail priced menu items.
    Find special Student Meal Deals at your local Dairy Queen locations.
    Sollege students can get a 20% discount at many Taco Cabana locations.
    Buca Di Beppo restaurants often offers discounted meals to students at local schools, usually 10% less than retail price.
    Sweet Tomatoes offers 10% off their salad buffet at many locations.
    When you flash your student ID, most Chipotle locations will offer a free drink with another purchase.
    International Student Identity Card holders get access to an exclusive discounted menu at Hard Rock Cafe locations worldwide.


Student insurance discounts

Auto coverage is a must, and it’s not cheap. Good grades pay off here.  Look for Good Student discount programs that reduce the expense of insuring student drivers.

    Full time students under 25 with a B average or better can get a discount from Esurance. Plus, current students and alumni of Pac-12 schools can save even more.
    Save up to 25% on Allstate insurance with your good grades until you’re 26.
  • GEICO:
    Full-time students with a B average or better can save up to 15% on select coverages.
    Full-time students with qualifying grades and under the age of 25 are eligible for the Farmers Student Discount.
    State Farm’s Good Student Discount offers up to 25% off it you get good grades. You can continue to save even after you graduate, up to the age of 25.
    Nationwide Insurance has a Good Student discount for drivers 16 to 24 with a minimum B average.
    Full time students with a B average or better can save with Travelers Insurance’s Good Student Discount.


Student wireless & mobile discounts

You have to stay connected.  Most major cell phone providers offer discounts for students.  Already tied to a plan? Call and ask for a student discount.

    StudentRate.com members can get 10% off T-Mobile monthly rates, waived activation fees, and exclusive discounts on devices.
  • AT&T:
    Students can get discounts on AT&T wireless phones and services just by validating your email address on AT&T’s website.
    The Sprint Discount Program is available through many colleges and universities. Just enter your school email address on Sprint’s website to find out if you’re eligible.
    Use your International Student Identity Card and get wireless internet access for half off with Trustive.


Just for being a student, you can get discounts on auto service, package shipping, and more.

    Show your valid student ID to save $10 or 10% off at Jiffy Lube.
    Save 30% on documents and 20% on shipping services with a student ID at FedEx Office.
    WordsRU offers professional academic and proofreading online. Students can get 10% off their editing jobs with their International Student Identity Card.


    Sign up for a Sam’s Club Collegiate Membership to get a discount on membership and savings on college essentials.
    Sign up at amazon.com/joinstudent and college students get free two-day shipping for six months. After that, you can sign up for Amazon.com’s Prime service for $39 a year, almost half off its regular price of $79 a year. Prime members receive free instant streaming of select movies and TV shows, one free e-book loan a month, and free two-day shipping.



Whether your getting ready to travel or just heading out for a night on the town, check out these student discounts tand make sure you get the best deals.

    Grab a Student Advantage Discount Card from Greyhound to receive 20% discount on Greyhound fares and more.
    Save on your college moves with a 10% discount at Penske Truck Rental when you show your college ID
    GM offers a variety of discounts on their vehicles to college students and recent graduates, plus enjoy special deals and features.
    Grab a Student Advantage Card from Amtrak to save up to 50% on items like clothes, food, and entertainment. Save 15% on Amtrak fares.
    Most public transportation authorities will offer reduced rates to students. In Boston, the MBTA sells student passes at 50% off standard fares for Monday through Friday transportation.
    The Student Advantage discount card can get 15% off at participating hotels.
    Coach USA provides students discounts on scheduled routes. Join their free V.I.P. Student Travel Club for further offers, specials, and discounts.
    Zipcar has partnered with many schools to offer discounted membership rates to students. Search for your school on Zipcar’s website and register with your school email address.
    Numerous colleges participate in the N.J. Transit University Partnership Program. If your school is on the list you can save 25% on monthly passes.
    Don’t want to drive your vehicle to school?  Consider having your car shipped. Global Auto Transportation gives college students 10% off with proof of college enrollment.
    Take advantage of a Youth Pass on Rail Europe if you’re a student 26 years old or younger.
    Earn 30% off Lonely Planet guides and PDF eBooks when you use your International Student Identity Card to.
    International Student Identity Card can get students 60% off SIM cards made for traveling abroad.
    STA Travel shares special pricing for student travel.
    10% off car rentals around the world when using your International Student Identity Card.
    Special deals on travel and experiences for student from the StudentUniverse website.
    Your student discount pass saves you 35% off the adult price on Eurail.


discounts available on your college website

The website of your college, university, or school can be a fantastic source for local discounts. Many area stores, restaurants, service providers, bookstores, retail chains, fitness centers, entertainment destinations, and more partner with area schools to provide discounts for students.

The details of the deals are usually listed in the student resource are of the website. Excellent examples of local student discounts can be found at North Carolina State, Western University, and Grand Canyon University.


Now that you’ve worked through our Ultimate Student Discount Guide, you have all the tools you need to start saving your precious money on just about every expense you will encounter.

Do you know of other places that offer student deals and discounts? Can you suggest something we’ve missed?  If you leave a comment and alert us to a student discount, we will update our list!

Cheap Textbooks: Find Student Discounts Buying and Renting Textbooks



discounts for cheap textbooks and newspapers for studentDuring college, you will need a truck load of cheap textbooks, paper, and notebooks. Textbook prices have skyrocketed in recent years.

Since 2006, the cost of a college textbook has increased by 73 percent, as documented in a new report from the non-profit Student PIRGs (Public Interest Research Groups). According to the report, it’s not uncommon for an individual textbook to cost more than $200, and some books have price tags that go as high as $400.

The College Board recommends that students budget about $1,200 a year for textbooks, reference materials, and supplies.

We’ve compiled a list of companies that give students discounts for textbooks and newspapers:

  • Amazon: Deals on new and used textbooks year round. Amazon also has a great program to rent textbooks and they will even take trade-ins or let you sell back textbooks and your old books.
  • Barnes & NobleNo direct student discount, but they have great sales on textbooks but they have a great textbook rental program with savings up to 50% off.  They also cover the shipping if you sell back textbooks.
  • Big Words:  Comparison shopping site for finding textbook deals across many retailers.
  • Chegg:  Comparison site for finding large discounts on textbooks.
  • The Economist: Discounts on subscriptions for students. Students with an International Student Identity Card can get up to 69% off in savings, plus free gifts from The Economist.
  • FedEx:  30% discount on document shipping and 20% on package shipping.
  • Guilford PressBiannual discounts on books, year-long discount on journals offered for full-time students.
  • The New York TimesCollege students can save 50% off the regular rate.  $1 a week subscription with valid student email address. Check the College Rate page for all the details.
  • The Wall Street Journal:  Students can enjoy a special college rate from The New York Times, at just 99 cents for the first four weeks and 50% off the regular rate after that.  You can get more than 75% off regular rates for print, online, and mobile delivery.
  • The Washington Post: Free, unlimited digital access with .edu e-mail address

Finding cheap textbooks is going to be one of your toughest challenges. Textbook rental is a great option, if the book you need is available.

For more savings, browse all our book coupons and check out our Ultimate Student Discount Guide for the best student deals.

I hope you enjoyed our list of companies offering student discounts on textbooks and newspapers.

Don’t forget to keep your student ID on you at all times, and ALWAYS ask for a student rate!

Know of other bookstores that offer student discounts?  Share them in the comments below and we will add them to the list and share it on our social accounts.

27 Student Discounts on Tech Products for 2016


Comments Off on 27 Student Discounts on Tech Products for 2016

The largest expenses on back to school shopping for parents of K-12 students and incoming freshmen are technology products, according to a recent purchasing study.

Many major retailers, and some smaller ones, offer awesome savings for students and their parents on the latest tech products.  One of the big perks of being a student is the discounts you enjoy simply by flashing your student ID.

By showing your ID or providing a university e-mail address, you can find discounts on everything from laptops to multimedia software.

Check out all the amazing discounts and special student pricing and on computer hardware and software, personal electronics, and online services below.

Want even more student discounts?  Find over 115 student discounts in our Ultimate Student Discount Guide.

Student Discounts on Tech

    NewEgg offers a variety of discounts for students on computer hardware and software, printers and scanners, networking products, wearable technology and more.  Students, with a valid edu email address, can sign up for NewEgg Premier shipping for only $29.99. Enjoy expedited shipping, exclusive deals, free returns, rushed processing and no stocking fees. Save even more with one of the many Newegg coupon codes.
    Apple online offers special pricing for students and teachers. The hot electronics retailer offers a new back-to-school discount each year.
    The huge electronics retailer will email you new online coupon codes on a variety of items every month. You will need to register and give them your .edu email address. Increase your savings with a Best Buy coupon.
    Offers a 10 percent discount online and in its stores. You will need to register with your college .edu email address to receive the discount offers.
  • ADOBE:
    Adobe offers step discounts when you purchase student editions of their popular software, including Acrobat Pro, Photoshop, and Creative Suite.
  • DELL:
    Dell University students can enjoy special packages and savings.
  • SONY:
    10% off special pricing for college students at the Sony Education Store.
  • HP:
    Students can take advantage of exclusive education discount savings for custom PCs through HP Academy.  Use a HP coupon for even deeper discounts.
    The B&H EDU Advantage discount program for students earns you discounted prices on thousands of imaging and audio products.
  • COREL:
    Corel offers up to 96% on many of their software products to students and teachers. Use a Corel coupon to add to your discount.
    Save up to 50% on Norton protection software for your PC, and Mac with your student discount.
    Student discounts on Apple products, textbooks, software, dorm supplies,  collegiate apparel and more.
    Discover academic hardware and software discounts for students.
    Use the manufacturer’s education discount program and get the Das Keyboard at a discount.
    An International Student Identity Card earns you 30% off all purchases on Logitech.com.
    Get 40% off Ableton’s editing software with you verify your status as a  student.
    After you select your school on Lenovo’s website, you’ll receive access to discounts and offers on Lenovo’s products.
    Enjoy free worldwide shipping and get your gadget skins at a 20% discount when using your International Student Identity Card.
    Save 5% online on select Tablet PCs and Lifebook notebooks. You must call in order to receive the discount. Check out Fujitsu coupons before shopping online.
    Students can get 50% discount off single-user copies of ZoomText.
    Students can receive 50% off Gold and Platinum plans at SurveyMonkey.
    If you just love taking photos or are a full fledge photography student, you can get 10% student discount at Paul C. Buff.
    Save 10% on remanufactured and compatible ink and toner with coupon code WILLY10.
    Get 20% off all products when you create an account with a school email address.
    Save 10% off software, Windows PC’s, accessories, and more by visiting the Microsoft Store for Education.
    Students enjoy up to 60% discount on video and audio multimedia software.  Shop Cyberlink coupons for even more savings.
    Academic Superstore offers a variety of discounts for students on software from Adobe, Microsoft, Corel and more.  Pump up your savings with an Academic Superstore coupon.

Find academic and student version discounts for personal electronics, computers, and software at TigerDirect, Acer, MacMall, MacOfAllTrades, and PCMall.  Browse all electronic coupons, computer coupon codes, software promo codes to find even deeper discounts.

I hope you enjoyed our list of 27 stores offering student discounts on tech products.

Don’t stop here: keep your student ID on you at all times, and don’t be shy about asking for a student rate!

Know of other electronic and tech stores that offer student discounts?  Share them in the comments below and we will add them to the list.

How did you like our list?  Save any money on your back to school shopping?  Share it in the comments below.  We will share it on our social accounts.

History of Couponing

history of couponing

1887 – The First Coupon

Coca-Cola promoted its product with hand-written tickets dubbed “coupons” (from the French couper meaning “to cut”).  These coupons gave holders free samples of the new fountain drink, then priced at 5?.  This innovative marketing strategy made both Coca-Cola and coupon household phrases.

1912 – Coupons become the Industry Standard

Charles William (C.W.) Post used a multi-faceted marketing strategy to promote his Instant Postum cereal beverage.  The strategy includes extensive advertising, free samples, product demonstrations, plant tours, recipe booklets, and coupons.

  • Apocrypha: Post offers 1? coupons on Grape Nuts cereal circa 1890s

1920s – Coupons team up with print advertising to create mail-in rebates

In 1921, magazines started carrying coupons advertising a Palmolive trial-size soap cake; consumers just had to cut out the coupon and mail it to Palmolive to receive their soap.

In 1928, Colgate & Co. offered a similar mail-in rebate for a free sample of Rapid Shave Cream.

Other retailers began offering coupons and mail-in rebates for products such as Pepsodent, Deodo, and electronics.  Coupons could be found in periodicals as well as on product packaging.

1930s – Great Depression forces families to cut costs with coupons

Declining stock prices and rising unemployment rates in the first half of the decade compelled many families to overhaul they way they earned and spent money.  Retailers, desperate to attract consumer attention, responded by offering more coupons than ever for all sorts of products from hygiene to food.  Grocers and retailers started offering coupons as well to encourage business in stores.  Clipping coupons became a way of life for affected families so that they could afford basic needs like groceries.

1940s – World War II heralds rationing

As production resources are repurposed for the war effort, everyday goods were rationed heavily to the civilian population.  Everything from cars and oil to meat and coffee were available in limited supply.  To make sure that every citizen got his or her fair share, the government issued ration books full of ration coupons which entitled the holder to purchase a fixed amount on a specific day.  The frequency and amount of a product purchased depended on its scarcity and value.

During this decade, supermarkets experienced significant growth in both numbers and profits.  The convenience, freedom, and affordability (in part owed to retailer coupons) began to draw consumers away from costly, old fashioned local markets.

1950s – Coupons get organized

In 1951, Motorola Inc. offers a free TV shipping guide with a mail-in rebate found in popular magazines.

By 1957, coupons were so widely used that a coupon redemption agency, the Nielsen Coupon Clearing House (later known as the Manufacturers Coupon Control Center), was formed.  The Clearing House entered into partnerships with retailers: the retailers would offer coupons and redeem them, while the Clearing House would organize and calculate how much money was owed to the retailer as reimbursement for honoring the coupons.

1965 – Couponing popularity continues

By this time, half of all American households clipped coupons which were now readily available in newspapers and magazines as well as by mail.

1970s – Coupons become standard newspaper inserts

Consumers started receiving a new form of direct mail marketing: Free Standing Inserts (FSIs) slipped between newspaper and magazine pages.

More than 35 billion coupons were distributed during this decade.  Between 65% and 75% of American households regularly clipped coupons.

In 1974, the Uniform Code Council first implemented Universal Product Codes (barcodes and numbers that universally identified products).  These codes were scanned electronically at the point of sale, making sales and inventory easier than ever before.

1987 – Couponing Centennial

1990s – Couponing gets technical

A burst of technological innovation launched coupons into the online era.  As these new coupons codes gained popularity, paper coupons became more popular than ever.  Retailers began offering both types of coupons on their websites: coupon codes and printable coupons.  Coupon code fraud deterred many consumers from using them, but innovation on the part of the retailers combated threats to the newly christened e-commerce.

Coupons were so widespread that clippable discounts could be found for every sort of product: groceries, fast food, electronics, furniture, and more.

1992 marked a high point in print coupon usage with over 7.9 billion discounts redeemed.

In 1997, 83% of Americans using coupons; consumers save $2.9 billion by redeeming 4.8 billion coupons.  The face value of the average coupon was 64 cents.

September 1998 was dubbed “National Coupon Month.”

In 1999, 81% of American households redeemed grocery coupons weekly; $3.6 billion in coupons ere redeemed that year.

2000s – Recession brings a resurgence in coupon usage

A post-9/11 economy and subsequent financial instability brought coupon usage to a height not seen since the early 1990s.  Couponing became popular for families of all income levels, including the wealthy.  As Internet technology and websites became more sophisticated, coupon aggregators began collecting discounts from all across the web to make finding deals easier.

In 2002, consumers redeemed over 3.6 billion coupons.

By 2008, mobile commerce technology developed to such a degree that consumers could use their mobile devices to display scannable coupons at checkout.

In 2009, the United States Government issued 64 million coupons, each worth $40, for the purchase of digital-to-analog television converters.

2010s – Online coupons go social

Location-based networks, social incentives, and group-buying deals make finding and redeeming coupons more social than ever.  Deals are now available not just for day to day necessities but for luxury purchases like vacation packages, special tours, and high-end electronics.

2012 – Couponing turns 125

The Future – Mobile users are expected to double by 2016.

2015 – Millennials get into couponing

A report released by NCH Marketing Services shows that when millennials become parents, their value-seeking behaviors reflect those of Gen X and baby boomers, with 89% of millennial parents using coupons when planning their shopping, compared to 78% of millennials without children. Millennials with children are more likely to have increased their use of a smartphone to keep a shopping list (48%), get coupons or deals (53%) and download retailer loyalty offers (52%). But coupon use is prevalent across all generations and many parts of the world, with nine of 10 respondents stating they use coupons for their food, over-the-counter medications, household items and health and beauty purchases.


Coupon F.A.Q.

couponing frequently asked questions

Couponing Frequently Asked Questions

What are the different types of coupons available?

There are many different types of coupons available.

  • Sunday Paper Coupons – The most commonly used coupons are the physical paper coupons that you can get in your Sunday paper. These coupons are generally for grocery store or other food purchases. However many retail stores also provide paper coupons periodically as well.
  • Online Coupons – The next most popular coupons are online coupons. These can be a discount provided as a promotional code that you type in during the checkout process or can be embedded in the link so that the only way you get the offer is if you click on the link provided by the coupon site (other frequently used terms include discount code, coupon code, promo code, voucher code, or just online coupon).
  • Mobile Coupons – Recently mobile coupons have become available. With certain mobile apps, you can download coupons directly to your phone and have them scanned all at once.
  • Daily Deals – Finally, Groupons or daily deals are a version of coupons that are generally good for 50% off or more. However, unlike other versions of coupons that are free and only require payment when the purchase is made, Groupons must be bought before you receive your product or services.

What are some of the best coupon sites online?

There are many online coupon sites that offer online coupons. However, these are some of the top sites that usually have the best coupons and a wide variety of features to help you save on your purchase.

  • Couponasaurus.com – This is a relatively new coupon site that has been growing fast and adding innovative features. In addition to coupons for over 5,000 retailers, Couponasaurus verifies every single online coupon and discount, as well as the stores that deliver the coupon offers.  Making sure that each and every offer is valid and works.
  • RetailMeNot.com is currently the largest aggregator of online coupons and discounts with deals for over 50,000 online stores. Many of their coupons are added and verified by their community of users.
  • CouponCabin.com is another respected coupon site. While they only feature coupons for about 3,400 online stores, they pride themselves in making sure that only the best coupons are displayed for each retailer. They also have additional features like customizable email alerts and daily deals.
  • SlickDeals.net is a community of online deal seakers. With one of the most diverse set of deals and coupons, you are likely to find a deal for those left-handed gardening shears you need. Just browse their forums to find promotions that are only good for a few hours or obscure printable coupons for the taco shop down the street.

What is the difference between a promo code and a coupon?

In most cases they are synonymous, but generally a promo code is for online use and a coupon is for either in-store or online purchases. For a promo code to work online, all you need to enter is the code provided. For a coupon to work online, sometimes you dont need a code and simply need to click a link to visit the desired store. In these cases, the coupon should be displayed prominently either on the initial landing page or at checkout.

How do I know the coupon will be applied to my purchase?

After you click on the coupon from the coupon site, the discount should be displayed on the first page you land on. However, some times the discount wont show up until you checkout. Just make sure that you can see your discount before you submit your payment info. Many retailers let you enter a coupon code or promo code during the checkout process, just before you provide your credit card information.

Should I pay for coupons?

Do not pay for coupons, EVER. There is no need as you can find all of the coupons you need online for FREE. Also, there is no need to sign up with your name or email address. There are plenty of sites that offer coupons without divulging any information. Of course if you want to sign up for email newsletters from coupon sites, feel free to do so. You will get coupons delivered directly to your inbox.

*Please note that online coupons are different than Groupons. You have to pay for Groupons or other group buying deals in advance. With an online coupon or promo code you don’t actually pay for the coupon, just for the products you wish to purchase.

What is the difference between a Groupon and an online coupon?

The main difference is that a Groupon is a deal that you purchase for future goods or services and is used at a local store. Whereas an online coupon is free and can be used at the time of purchase at a national online store. For example, in order to get the latest Groupon you must purchase the deal from Groupon and use it at some point in the future. You have already paid for the food or service and must visit the location of that store to get the deal. For an online coupon, you can use it whenever you make your online purchase.

What type of sites can I use coupons for?

You can use online coupons for pretty much any site. You can find coupons for savings on everything from apparel to sports equipment to dating sites to electronics and cell phones. As long as the site has an option for entering promo codes or coupon codes during the checkout process, then you can more than likely find a coupon and save money.

Does it matter what type of payment I use to make the coupon work?

In most cases it should not matter what payment method you choose. As long as the eCommerce site accepts the payment, the coupon will still work. However, there are some promotions out there that require you to use a certain payment method such as an American Express card or a new account with BillMeLater. In these cases, the restriction should be clearly listed on the coupon site.

Can I use a coupon multiple times?

For the most part, yes. There may be a few coupons or promo codes that you come across that are one time use coupons only. However, these are few and far between. If you find a coupon you like, you can usually use it as many times as possible until it expires.


Coupon Dictionary

coupon dictionary

AC (Ad Coupon, In-Ad Coupon)

1. a coupon included in an advertisement (as in a newspaper) which is clipped and scanned at checkout to receive a discount

Example: In the newspaper, Sally finds an advertisement for Folgers coffee which includes a bar code to receive $1 Folgers products.

Origin: In the 1980s, coupons became associated with periodicals.  Advertisements with coupons often took up at least ? of the newspaper.

Related terms: inserts, paper coupons


1. free retailer or manufacturer coupons dispensed from machines mounted on shelves in store aisles; they can be used in stores for a purchase on the date taken or saved for use at a later date as long as they are used by the expiration date printed on them.
2. the coupon-producing machines that are mounted on shelves in store aisles

Example: While shopping for allergy medicine, Sally finds a blinkie for Claritin and saves $2 on her purchase of Claritin D.

Origin: The machine that produces the coupon is built with a blinking light (usually red or green) intended to attract the attention of a shopper walking down an aisle.  The machines are typically mounted on a shelf near the item for which the subsequent coupon may be used.

Related terms: tearpad, grocery coupon, manufacturer coupon, retailer coupon

BOGO (Buy One Get One, B1G1)

1. a discount where the purchase of one item (or type of item) earns the buyer a second item (or type of item) free of charge;
Example: At a shoe store, Blair bought one pair of fashion boots at full retail price and bought a second pair for free because of the store’s BOGO sale.

Origin: The original promotion phrase “Buy One, Get One” was abbreviated into the fun-sounding acronym “BOGO.”

Related Terms: bulk discount, sale

Catalina (Register Reward, Checkout Coupon)

1. a coupon that is printed at checkout and handed to the customer with their receipt

2. Two types of Catalina:

  • On Your Next Order (OYNO): coupon that offers a discount on a customer’s entire purchase during their next transaction
  • Manufacturer’s Coupon: a coupon that offers a discount on a specific brand related or similar to the customer’s purchases in their most recent transaction

Example: Sally bought a package of Jimmy Dean sausages.  After checking out, she received a Catalina with her receipt that gave her $2 off a package of Adele sausage on her next purchase.

Origin: Catalina is the name of the company, Catalina Network, which used scanner-based technology to retrieve information on and respond to customers.  They produce the machines that print the Catalina coupons.

Related terms: grocery coupon, manufacturer’s coupon


1. a website where manufacturer’s coupons can be found and added to a customer’s store savings card; the discount will be applied at the next purchase.  Once Cellfire authenticates a customer’s store savings card number with the store, the customer can view and select promotions online, through mobile apps, or through mobile browsers.

2. the coupon or discount available from

Example: Sally found a great Cellfire coupon online for Vons and added it to her Vons club card before her next grocery shopping outing.

Origin: Cellfire is a trademarked name filed in 2005 for the company.

Related terms: manufacturer’s coupons, grocery coupons, online coupon

Coupon Clipper Service

1. a website that sells coupons for a small fee paid to the person clipping and sorting them; these are especially efficient for coupon stockpilers as they can save both time and money in the long run

Example: Sally pays for a coupon clipper service to get her coupons for home and groceries when her week gets filled up looking for savings for others.

Related terms: discount gift card

Coupon Policies (Retailer Couponing Policies)

1. the guidelines and regulations of particular retailer with regard to coupons (how many coupons can be applied towards an item, double couponing, couponing in conjunction to storewide sales, etc.); most retailers have their own policy, and every retailer has different rules.  Retailers should make their coupon policies available in stores or online; customers can always ask retailer staff or managers if they have any questions about the couponing policies.

Example: Sally had three coupons for toothpaste: one manufacturer’s coupon, one Walgreens retailer coupon, and one Walmart retailer coupon.  She read Walmart’s coupon policy to find out that she could use only one coupon per item, but Walgreens coupon policy said she could use up to one manufacturer’s and one retailer (Walgreens) coupon on her purchase.

Related terms: double coupon, limit, manufacturer’s coupon, retailer coupon

Discount Gift Card (DCG)

1. a gift card for sale that is priced at less than its value; DCGs are usually resold by owners who do not want or need them anymore.  These kinds of savings are rarely offered by coupons at stores.

Example: Blair had a gift card to Bebe with a balance of $54 on it.  She wasn’t going to use the rest of it, so she sold it as a discount gift card for $45.  She got some of her balance back, and the buyer enjoyed getting essentially $9 of free merchandise.

Do Not Double (DND)

1. a denotation on a coupon indicating that it cannot be doubled in value to double the discount on an item or purchase

Two types of Do Not Double coupons:

  • DND-5: the barcode on the coupon starts with 5; while the coupon says “Do Not Double” the coupon can be manually overridden by the cashier
  • DND-9: the barcode on the coupon starts with 9; this coupon is coded in such a way that it cannot be doubled

Example: Sally had planned to get $2 off her laundry detergent by doubling her $1 coupon, but she DND denotation and a barcode starting with the number 9 let her know that doubling this coupon was not going to happen.

Origin: Manufacturers started putting “DND” on their coupons to protect themselves financially since they have to reimburse the retailer for not only the face value of the coupon but a small handling fee.  Retailers then become responsible for covering any additional loss incurred by a doubled coupon; since they don’t want to lose money, many retailers have stopped double couponing.

Related terms: double coupon, stacking

Double Coupon

1. to double the value of a single coupon to get twice the discount.  Retailers may have double coupon promotions or regularly practice double couponing; customers should check with specific retailers to their policies on  double couponing (e.g. maximum amount doubled)

Example: Sally wanted to double coupon at the grocery store; she took in her $1 off dog food coupon and was able to double it and get $2 off.

Related terms: coupon policies

Embedded Coupon

1. an online discount that requires no code for redemption; it is automatically applied at checkout

2. a coupon code that is automatically applied towards a purchase at checkout when the customer clicks on a particular coupon link

Example: Tyler clicked on a coupon link for 20% off monitors; when he added a new monitor to his shopping cart and proceeded to checkout, the 20% discount was automatically applied to his total.

Origin: As the name implies, embedded coupons are built into a specific link and carried over automatically; this distinguishes them from other online coupons where customers must manually copy and paste the coupon into a online coupon box.

Related terms: online coupon, promotion code box

Expiring Coupon

1. a paper or online coupon which will become invalid on the printed date.  Expiring coupons can be used on the date of expiration typically until midnight.

Example: Sally had an expiring coupon that would expire on December 31; she made sure she used it in early December to get her savings.

Related terms: paper coupon

Free Shipping (Free Delivery, Free Shipping & Handling, Free S&H)

1. an online retailer promotion which offers no extra costs or fees for shipping a product to a customer’s home or office

2. an online retailer practice of charging no extra fees for a certain tier of shipping methods, usually the slowest and most inexpensive

Example: Sally was in no rush to receive the book she ordered from Amazon; she chose the 2-day free shipping option instead of the next day $17 shipping option.

Origin: Free shipping may seem like an industry standard today, but handling and transportation fees have been a part of business for ages.  Only with the advent of e-commerce and online shopping has business through the Internet become so cost effective that charging nothing for shipping is now a viable business solution.

Gift Card

1. a preloaded debit card that allows the cardholder to use it for the purchase of goods or services; the card becomes invalid once the remaining balance is spent

2. a preloaded debit card which can be reloaded by adding funds for continuous use

Two types of gift cards:

  • retailer gift card: can only be used a select retailers e.g. Starbucks, Walmart
  • unlimited use: can be used at any retailer which accepts credit cards; specifies only a dollar amount, not a place where it must be used e.g. Visa, American Express

Example: Megan received a Starbucks gift card for her birthday and, when she had used its balance, reloaded to keep a set amount of her coffee budget on her card.

Origin: In the mid 1990s, major retailers including Blockbuster and Kmart started moving away from paper gift certificates which were easily lost or damaged.  Inspired by digital card technology used with prepaid phone cards, gift card programs became widely used and very popular.  Retailers even noticed that cardholders usually spent more than the value of the card when purchasing full price items.

Related terms: discount gift card

Grocery Coupons

1. a ticket or document that is redeemed for a financial discount when purchasing grocery products

Example: Sally organizes her inserts and clippings into piles of grocery coupons for use at the store and other coupons specific to different non-grocery retailers like Hobby Lobby and Lowe’s.

Origin: C.W. post created and distributed the first one-cent coupon for his health cereal, Grape Nuts, to customers in the late 1800s.

Related terms: Catalina, insert, blinkies, manufacturer’s coupon, retailer coupon

Hang Tag

1. a coupon, usually a manufacturer’s coupon, that is tied around a product like bottles and jars which offers a discount

Example: Sally found a hang tag on a bottle of cleaner; while it just looked like product information, it actually gave her $2 off the item!

Related terms: manufacturer’s coupon, peelie

Insert (Free Standing Insert, FSI)

1. a sheet inserted into a newspaper filled with both manufacturer’s coupons and retailer coupons

2. a booklet of coupons for different retailers or manufacturers (e.g. Smart Source, Red Plum, General Mills or Proctor & Gamble) inserted in newspapers or left in mail boxes

Example: Sally reads the newspaper every Sunday to collect coupons from inserts that she can use in her start of week shopping.

Related terms: grocery coupon, retailer coupon, manufacturer’s coupon

Limit (Lt)

1. a parameter in a coupon’s fine print that designates how many coupons can be used in what circumstances or in conjunction with other coupons

Common types of limits:

  • One Coupon per Transaction: one coupon can be used for each total transaction.  If a customer wants to use multiple coupons, they must complete multiple transactions e.g. two coupons for milk quarts requires two separate transactions for milk quarts
  • One Coupon per Purchase: one coupon can be used for each item purchased in a transaction e.g. two coupons for milk quarts allows the purchase of two milk quarts in the same transaction
  • One Coupon per Visit: one coupon per item per visit to a retailer e.g. two coupons for milk quarts requires the customer, after making an initial purchase of a milk quart with the coupon, to leave the store and return later that day or another day to use the second coupon
  • One per Customer: the coupon can be used only once by one customer; the coupon cannot be used within the same transaction or visit e.g. the customer can use one milk coupon in one transaction and must leave, return and perform another transaction to use the second coupon

Example: Sally used a coupon with a limit of one coupon per purchase and was able to use a coupon for almost every item she bought.

Related terms: do not double, coupon policies

Manufacturer’s Coupon

1. a coupon issued by a product manufacturer to increase the sale of a specific product

Example: Sally found a manufacturer’s coupon for toothpaste; since the coupon was for the specific brand of toothpaste, she had her choice of retailers when it came to redeeming it.

Origin: In 1887, Asa Candler, the co-owner of Coca-Cola, began marketing hand-written tickets offering consumers a free glass of Coca-Cola.  The promotion was so popular that the product was being sold in every state in the country within 10 years.  The focused promotion on the part of the manufacturer made their product their single most popular.

Related terms: retailer coupon

Online Coupon (coupon code, discount code, promo code, promotion code, voucher code)

1. a code, composed of a series of characters like numbers and letters, that is entered into an online coupon box at checkout from an online shopping site; the code then applies a specific discount if the items in the shopping cart meet certain criteria.  Coupons must be entered exactly as they appear to redeem the discount from the retailer; case sensitive codes are not uncommon.

Online coupons can offer any number of discounts (just as paper coupons) from free shipping to a sale on a particular product or brand to a percentage off your entire purchase.  Customers should always read the requirements of the online coupon to make sure they can apply it to their purchase.

Example: Sally finds an online coupon to Target for $5 off apparel, shoes and accessories with a purchase of $50 or more.  She finds $50 worth of clothes on Target’s website, adds them to her shopping cart, and then enters the online coupon code to redeem her discount at checkout.

Origin: Online coupons first start to appear on e-commerce sites as online shopping becomes more popular.

Related terms: paper coupon, online coupon box

Paper Coupon

1. any retailer or manufacturer’s coupon printed on a tangible piece of paper that can be redeemed in retailers’ stores; they can be printed or clipped.  Paper coupons include all their fine print and limits printed right on them; customers are encouraged to read these restrictions and guidelines before attempting to redeem them.

Example: Sally collects all her paper coupons from inserts, blinkies and Catalinas before she goes to the grocery store.

Origin: Paper coupons were originally hand-written vouchers used to market products in the late 1800s.  They took off in popularity and have become a part of shopping culture for more than a century.

Related terms: insert, blinkies, Catalina


1. a coupon attached to a product that can be removed to redeem the discount; they may be either manufacturer or retailer coupons

Example: Sally was pleasantly surprised when she discovered the peelie on the bag of chips that would let her save money on that one item.

Origin: The name comes from the way the coupon is attached to the product.  Like hang tags which hang around the neck of an item, peelies are attached with a non-permanent adhesive and can be peeled off to be redeemed.

Related terms: hang tag, paper coupon, blinkies

Printable Coupon

1. retailer or manufacturer coupons found online intended for use in stores; they can be downloaded or printed directly from an Internet browser and then redeemed during checkout.  Customers should only download coupons from reputable coupon sites like official retailer or manufacturer’s websites.

Example: Sally found a great printable coupon for AC Moore that would let her get 50% off any regular priced item.  She printed the coupon, took it to the store, and redeemed it on a new die cut machine she wanted for scrapbooking.

Origin: Printable coupons blend both paper and online coupons, bridging the gap between searching for coupons easily online and redeeming them instantly in stores.

Related terms: paper coupon, online coupon

Online Coupon Box (promotion code box, checkout box, coupon code box)

1. a special field of an online checkout page where the customer can enter an online coupon code and apply it’s discount to the purchase; the box can appear at different stages of the checkout process or be hidden until a certain link is clicked depending on the retailer

Example: Before finalizing her sale from Sears online, Sally entered her online coupon code into the online coupon box to apply it’s discount to her purchase.  Once she confirmed that the coupon had worked, she proceeded with checkout.

Related terms: online coupon

Price Match

1. to match prices or promotions of a retailer’s competitors; price matching can be an ongoing practice or a short-term/seasonal event

Example: Brad got a deal on new tires because he showed his Ford dealership a competitor’s lower tire price during Ford’s Price Match Guarantee promotion.

Origin: The phrase comes from the practice of matching (or in some cases beating) the prices of competitors.

Related terms: retailer couponing policies

Rebate (Mail-In Rebate, MIR)

1. a discount on specific goods provided by manufacturers.  The most popular form of this discount is the mail in rebate which requires the submission of a rebate coupon, transaction receipt and proof of purchase in the form of a Universal Product Code to the manufacturer by mail which will result in a reimbursement or prize (gift card, free item, etc)

Example: Tyler used a mail-in rebate to get reimbursed for his printer which was free with the purchase of his new laptop (after the rebate, of course).

Related terms: universal product code

Retailer Coupon (Store Coupon)

1. a coupon offering a discount specific to products of a particular retailer than of a manufacturer.  While retailers do not always receive reimbursements from store coupons, they are rewarded with the customer’s business.  Since so many products from the same manufacturers are offered at different retailers, retailers try to attract consumer attention away from their competitors with retailer coupons.  Retailer coupons

Example: Sally buys her household essentials from the big name retailer that has the best coupons available during any given week.

Origin: Retailer coupons were first used by Super Markets in the 1940s who wanted to attract consumer attention away from their local markets where the same manufacturer products were available.

Related terms: manufacturer’s coupon


1. a promotion in which some or all of a retailer’s products are sold at discounted prices; while many in-store sales are reflected on retailer websites, some online sales are exclusive to Internet shoppers and not available in stores

2. a section of a retailer’s website where products (usually outmoded or out of season) are sold at huge clearance discounts to deplete the old stock

Example: Brad bought a new set of golf clubs on Black Friday.  While the department store was more crowded than he’d ever seen it, the prices during the Black Friday sale might never be that low again any time soon.

Related terms: online coupon

Sitewide Coupon

1. a coupon that can be applied to all items available for purchase from an online store; will typically include some restrictions such as a minimum purchase value.

Example: Sally could use her 15% off coupon code on anything she wanted as long as her checkout total was over $50.

Related terms: coupon code, free shipping


1. to combine two or more coupons in order to receive a greater discount on a purchase; such combinations can include a manufacturer coupon and a retailer coupon, multiple retailer coupons, multiple manufacturer coupons, etc.  Retailer couponing policies can restrict the number and type of coupons used in stacking.

Example: Sally has a 20% Off coupon to Bed Bath & Beyond as well as a $5 Off for all Pyrex products.  She plans on stacking her coupons to save a combined $5 +  20% on her next Pyrex purchase.

Related terms: manufacturer’s coupon, retailer coupon, retailer couponing policies


1. a stack of coupons displayed in a store’s shelf, display or refrigerator door near the product for which offer a discount; customers can tear a coupon from the stack and present it with the product at checkout to redeem the discount.

2. a stack of coupons as described above that offer instead a mail-in rebate instead of an in-store discount

Example: Sally was shopping for tortilla chips when she found a tearpad near her favorite brand offering $1 Off coupons.  She tore off a coupon and received a discount at checkout.

Related terms: blinkies, hang tags, peelies

Universal Product Code (UPC)

1. an identification marker affixed to all manufacturer products usually consisting of both a bar code and a 12-digit number.  The UPC are designed to be scanned electronically as well as cut out and mailed in with rebates.

Example: When Sally brings her groceries home, she cuts out the Universal Product Codes of anything for which she has a mail-in rebate.  The discount might come a bit delayed, but she eventually capitalizes on the promotion thanks to the UPC.

Origin: Universal Product Codes were first implemented by the Uniform Code Council in 1974 as a way of tracking at the point of sale the types and quantities of grocery products sold rather than constantly taking inventory.  Manufacturers apply for permission to enter the UPC system, pay an annual fee, and can place unique UPCs on their products regardless of the retailer location.  The system proved so efficient and successful that bar codes are the primary identification model used with most retail products today.

Related terms: manufacturer’s coupon, rebate

Your Mileage May Vary (YMMV)

1. a disclaimer added to promotion descriptions listed by deal finders or couponers.  This note may be indicative of any number of qualifications for the coupon in question; such qualifications include: the coupon may not work for everyone; the coupon might not be applicable in all stores; the coupon might not be applicable depending on the preferences of store workers; the coupon is applicable only in certain regions.

Example: Sally is always sure to read the Your Mileage May Vary notes on coupons she finds so that she knows to check whether or not they are applicable at her stores.

Related terms: retailer couponing policies, Do Not Double

Couponing Worldwide

international coupon usage

International Coupon Use on the Rise

Around the world, coupon use appears to be on the increase as expansion of markets and retailers drive coupon use and competition up in developing countries. China holds the top spot of reported coupon use as a strategy to save money, while the U.S.A. and U.K. follow closely. The below data provides a sampling of coupon redemption and use both online and in physical store locations.

General Worldwide Coupon Redemption Trends

The data shows that among the top countries using coupons to save money, there is no clear-cut trend among the countries. China and the U.S. top the list, but other large countries are missing from the list. Belgium and Portugal represent the only two countries in Western Europe. There is a mixture of developed and developing countries on the list, with no countries from the Middle East or Africa represented in the top 10. Reported use of coupons is greatest in North America (65%) and Asia Pacific (55%). The United States (66%), China (67%) and Hong Kong (65%) are the three leading markets for reported coupon use as a way to save money.

Top Ten Markets for Reported Coupon use as a Strategy to Save Money

top 10 coupon markets

Notable Worldwide Figures

China and promotion

  • 35% of hypermarket sales in key cities are sold on promotion—a stable contribution over the past two years.  In most Asian countries, simple price cut promotions are the main promotional vehicle supported by direct mail leaflets and newspaper advertising.

Europe has inconsistent coupon usage

  • While 385 of European consumers indicate using coupons to save, there is wide variation within the continent. While at least half of consumers reported coupon use in several western and southern European countries, such as Belgium and Portugal (63%), Greece (55%), France (53%), and Spain (50%), in other markets, particularly in northern and Eastern Europe, coupon use is much less prevalent.  Belgians are the record holders in terms of coupon redemption, but in countries like Germany or the Netherlands, their usage is very marginal.  Many retailers in Europe are rather reluctant towards that practice.

Low coupon usage in Latin America, Middle East, Africa

  • In Latin America and in Middle East/Africa, reported coupon use is much less common as a saving strategy. Only 25% of consumers in Latin America and 18 percent of respondents from Middle Eastern/African markets report using coupons. In the Middle East, price cuts is the most popular promotional vehicle used by retailers along with volume discounts.  However, consumers are gaining a greater awareness of leaflets, which are driving store visits and prompting retailers to actively advertise promotions in newspapers.

Couponing Trends in 5 Countries Around the World


  • It’s a relatively new and youth-oriented phenomenon in China, where consumerism has taken off only as the country has shifted from central planning to capitalism and started to grow.
  • There are coupon kiosks in subways, malls and supermarkets, and almost every major brand offers a discount card. Eyeball China, a Beijing-based company, prints 170,000 coupons every day for restaurants, car rentals and other goods and services and places them in about 200 kiosks across the capital.
  • “The market is so saturated with brand names that a small discount makes a huge difference helping the brand stand out with their target consumers,” said Xie Dehui, Eyeball China’s vice general manager.
  • China’s biggest online shopping site, Taobao.com, has more than 150 million registered users. The website connects buyers and sellers who offer everything from cars to English lessons and often have direct connections to Chinese manufacturers offering steep discounts.”We looked to online promotions since many of our customers are part of the post-’80s and ’90s generation,” said Cai Gongming, a Mercedes vice president. “It’s a big trend right now. … They are familiar with online group buying.”
  • Nuomi.com, previously little-known, became an overnight sensation in June by offering a $25 package of two movie tickets, two sodas, ice cream and popcorn for only $6. It sold about 150,000 packages, generating nearly $900,000 in sales over a 24-hour period.


  • Couponing has become widespread throughout Germany: Only 20% of Germans have not used any form of coupons
  • 60% of Germans feel that couponing will take on a more important role in citizens’ shopping habits in the future
  • Four out of ten coupon users redeem coupons at least once a month.
  • Coupons are used most frequently at supermarkets
  • Coupons are mostly associated with vouchers and discounts (27% of all types)
  • when asked to think about coupon providers, Germans primarily think about supermarkets, and shopping centres, etc.
  • As regards the usage of different types of coupons, classic discount coupons have a strong lead, “mobile” coupons are not (yet) well known
  • Price savings are seen as the biggest advantage of using coupons
  • PAYBACK is by far the best-known couponing provider (86 percent)- more used than Groupon
  • Payback is also seen as by far the most trustworthy (55 percent) and versatile couponing provider (60 percent)

United Kingdom

  • Online Coupons prove most popular
  • YouGov survey highlights consumers more likely to redeem coupons printed online compared to those sourced elsewhere
  • New YouGov research conducted on behalf of and published by Coupons.com in the UK and Europe has highlighted the increasing influence of printable-coupons in influencing consumers’ purchasing habits.
  • The survey, which draws on a nationally representative sample of 1,790 adults across the UK, showed an 11% year-on-year increase in fast-moving consumer goods (FMCG) and supermarket coupon redemptions. The survey also found 28% of consumers were more careful to remember coupons when heading to the supermarket, and 16% were using coupons more than they were a year ago.
  • While approximately 60% of all coupons redeemed in the UK were retailer specific or from retailer loyalty programmes, such as Tesco Clubcard or Nectar, the research also revealed a significant and growing opportunity for both retailers and brands alike to adopt and embrace printable coupons, with 57% of consumers having printed an online coupon and a massive 81% of the respondents who had previously never printed a coupon, indicating that they would be willing to do so. Furthermore, the research highlighted that women aged 25-39 showed the highest rates of participation in the use of online coupons.
  • Furthermore, the research shows that if consumers knew that there were coupons available, 52% would be willing to visit a retailer’s website and 42% willing to visit a brand’s website.


  • Brazil had the most far-reaching visitors to the category of coupons with 16.1%, representing a total audience of 6.8 million visitors.
  • Brazil is Groupon’s largest audience in Latin America, with 2.5 million visitors representing 6% of internet users
  • Brazil has a more mature coupon market compared to other countries in the region
  • The top coupon sites in Brazil (in order) are
    • Groupon
    • Groupalia
    • Peixeurbano.com.br
    • Clickon.com.br
    • Apontaofertas.com.br


  • India’s leader in the coupon space is SnapDeal which boasts more than 15 million registered users in February 2012
  • SnapDeal ships to more than 4,000 cities and towns in India and features more than 50,000 merchants on their site.
  • As of June 2011 these are the top Indian deals sites:
    • Snapdeal.com
    • Dealsandyou.com
    • Mydala.com
    • Sosasta.com (Groupon)
    • Goat.com
  • India’s Online Couponing Gender Breakdown
    • Males: 62%
    • Females: 38%
  • India’s online couponing age demographics:

India’s online couponing age demographics

Nielsenwire: Global Consumers
Nielsen Shopping & Saving Strategies Around The World
Nielsenwire: Global Consumers Chart
“Among Young Chinese, Cult of the Coupon Rises”
“Couponing in Germany”- Survey by TNS
Germany’s “Payback Deals”
UK- online coupons prove most popular
Couponing in the UK
Couponing in Latin America
Indias largest online Couponing Site Snapdeal
About SnapDeal India
Top 10 Deals Sites in India
India’s ichart
India ichart Age Demographic
India ichart Gender Breakdown
India Mobile Coupon Users

Coupon User Demographics

demographics of coupon usage

In this section we will cover the major coupon demographics of U.S. coupon users. To read about major couponing trends in other areas of the world, please visit our guide covering worldwide couponing.

 Paradigm Shift: Couponing for the Wealthy

Adapted from MainStreet.com:

“The popularity of the movement once affiliated with the budget-conscious middle class now cuts across all gender, age and socioeconomic groups. We see that the biggest adopters tend to be high income earners.  The most popular sites traffic in deals on restaurants, travel, classes and services like teeth-whitening. These aren’t exactly luxury items, but they are aimed at people with disposable income – and that’s exactly who’s buying.”[1]

Possible Explanations


  • Better educated, higher income households regularly read newspapers more often than other households; newspapers are still the primary vehicle for coupon distribution.

Education and financial know-how

  • Better educated, more affluent consumers recognize the value of money and are better at recognizing opportunities for savings.

Post-Recession Popularity

  • Saving is now the cool thing to do.


80/20 rule

  • 83% of units purchased with manufacturer coupons in 2009 were done so by just 22% of households.

Affluent households dominate coupon usage

With the value offered by coupons, one might think that the lowest income households would be among the heaviest users. In fact, more affluent households dominate coupon usage:[3]

  • 38% of “super heavy” users and
  • 41% of “enthusiasts” come from households with incomes greater than $70,000.
  • Households with income of $100,000 and up were the primary drivers of coupon growth in 2009.
  • The enthusiast category also attracts a disproportionate number of households with incomes between $50,000 and $69,900.

nielsen coupon affluent users demographics

Coupon User Demographics

  • Older female users (65+) make up 18% of heavy coupon users[4]
  • younger female households use more coupons than male-only households

nielsen coupon user younger demographic chart

Education, Income and couponing

  • The consumer who prints digital coupons has an average household income of $105,000, a 26 percent higher income level than the U.S average.[5]
  • 36 percent of those who use digital coupons have a college degree, compared to 28 percent of those who use newspaper coupons and 26 percent of the general populace.

NCH Survey

Percent of Consumers Who Use Coupons by Education[9]

  • High school Education/less:  92.6%
  • Some College/Graduation: 94.3%
  • Post Grad: 96.7%

Correlation between personality type and coupon usage

People who use coupons tend to be:[6]

  • smart
  • wealthy (salary of $100K-$200K)
  • socially responsible
  • interested in the environment
  • extroverts
  • imaginative

People who don’t use coupons tend to be:

  • neurotic
  • angry
  • insecure
  • careless
  • procrastinators
  • earn less than $50K annually

More specifically:[7][8]

  • People who consider the environment of utmost importance are the most likely to be coupon lovers – 37% more likely than others.
  • College-educated people are 78% more likely than the non-college educated to be coupon lovers.
  • Parents are 48% more likely than non-parents to be coupon lovers.
  • Northeasterners are 66% more likely than West Coasters to be coupon lovers.
  • The middle-aged are more likely than younger generations to have a strong opinion about online coupons.
  • Coupon lovers are 220% more likely than abstainers to highly value tradition, and 96% more likely to highly value self-direction.
  • Devoutly religious people are 31% more likely to be coupon lovers and substantially less likely to be Libertarians are 47% more likely to be online coupon users
  • Self-identified insecure, temperamental people are 33% more likely to be abstainers.
  • Detached, sophisticated, careless and procrastinating people are also each at least 20% more likely to be coupon abstainers.
  • Men are 27% more likely to be coupon abstainers.
  • Insecure, low-income men are the quintessential coupon abstainers, being 130% more likely to avoid online coupons. Those with household incomes of less than $50,000 per year are a fifth as likely to be coupon lovers.

Couponing by City[5]

For the second year in a row, Atlanta takes the top spot on the ‘Most Frugal U.S. Cities’ list, according to the 2010 Savings Index1 released by Coupons.com. On average, regular users of Coupons.com in Atlanta printed more than $1,000 dollars in coupon savings from the site in 2010. That is almost twice as much as during 2009, when they printed $531 in savings.

Top 20 Cities Redeeming Coupons in 2011

  1. Atlanta
  2. Tampa
  3. Cincinnati
  4. Saint Louis
  5. Minneapolis
  6. Charlotte
  7. Nashville
  8. Cleveland
  9. Pittsburgh
  10. Raleigh
  11. Kansas City
  12. Washington DC
  13. Miami
  14. Dallas
  15. Oklahoma City
  16. Boston
  17. Denver
  18. Seattle
  19. Columbus
  20. Wichita

Top 20 Cities Redeeming Mobile Coupons

  1. Atlanta
  2. Tampa
  3. Saint Louis
  4. Cincinnati
  5. Oklahoma City
  6. Dallas
  7. Charlotte
  8. Pittsburgh
  9. Tulsa
  10. Miami
  11. Minneapolis
  12. Washington DC
  13. Nashville
  14. Raleigh
  15. Wichita
  16. Kansas City
  17. New Orleans
  18. Cleveland
  19. Denver
  20. Memphis

Coupon Use by Ethnicity / Living Area

  • While all ethnic populations use coupons, nearly 75% of coupon clippers are Caucasian.[2]
  • Heavier coupon users tend to live in affluent suburbs or comfortable open space
  • Non-coupon users tend to live in rural areas and developing urban cores

The Average Coupon User

“In summary the profile of the mostly likely coupon user is: white, female, 25-44 years old, married with no children or with younger children. They live in the suburbs, have at least some college education and make more than $50,000 a year. They have Internet access, own their home, and prefer texting to calling on their phone. Coupon users are now younger, affluent, and tech-savvy – pretty much the exact opposite of the stereotype of coupon users.” -Afullcup.com[10]

Here are some more highlights of coupon users. It is difficult to pinpoint the average coupon user because couponers span every demographic, age group, and gender. We can only point to certain statistics and say that certain groups and demographics use coupons more than another group, but you can only get the whole picture when you take in the group as a whole.

  • Women are 67% more likely than men to be coupon lovers. [8]
  • The age group that is most likely to coupon is those 35-44. [9]
  • According to NCH, Asians are the highest percentage of consumers who use coupons – 96.4%. Blacks consumers use coupons the least as a percentage – at 87.9%. [9]
  • Three-fourths of coupon users are Caucasian [2]
  • Households residing in comfortable country and suburban spreads are more likely to be heavier coupon users, while non-users are more apt to be those households living in rural areas and urban core areas. [2]


1. mainstreet.com

2. blog.nielsen.com

3. Nielsen Chart: Affluent Households- Heaviest Coupon Users

4. Nielsen Chart:Younger and Older Female

5. Couponsinc.com 2011 press release

6. orbitalalliance.com

7. marketingpilgrim.com

8. Deals.com Survey

9. 2011 NCH Consumer Survey

10. A Full Cup – “Who is the Average Coupon User?”

Coupon University

online coupon universityCoupon U Home

coupon_iconCoupon FAQ

What are the most common questions about coupons? We answer the most popular ones here. We know you’re smart, but you could learn a thing or two.

couponing demographics
Coupon User Demographics

What does your average coupon user look like? The results may surprise you. Learn how coupon users tend to be wealthier and more educated.

couponing worldwide
Couponing Worldwide

It all started in the USA but has since spread worldwide. International coupon data broken down for your consumption.

The history of couponingHistory of Couponing

It all started with Coca-Cola and morphed into extreme couponing and Groupon. Learn the history, present, and future of the industry.

Coupon dictionaryCoupon Dictionary

Do you know what a Catalina is? How about a Blinkie? No worries, in about 5 minutes you’ll know every coupononing term out there.



Father’s Day Gift Ideas – Unique Gifts for Men


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Happy Father's Day | Unique Father's Day Gift Ideas

Looking for awesome Father’s Day gift ideas? Do you find it more difficult to find great gifts for men, especially dear ole Dad? If your first thought is a ‘tie’, then you have just proven my point.

Don’t want to give to same old borrowing Father’s Day presents this year? This year give Dad something he had never thought of before or wasn’t expecting. To provide you with a little inspiration, we’ve put together some unique gift ideas for Father’s Day.

Say Happy Father’s Day With a Picture

What Could Be a Better Father’s Day Gift Than a Picture of Yourself?

What Father wouldn’t love a big picture of yourself or the two of you together.  Picanova will put your photo on canvas. They promise high quality, great deals, delivered fast, and guaranteed.  Picanova has outstanding reviews and will have your masterpiece ready to ship within 24 hours.  Use promo code ‘HAPPYDAD’ and receive a Picanova – 60% discount on your photo on canvas!

Picanova is not just for Father’s Day.  Check out all Picanova coupons for weddings, graduations, babies, or any event that you want to put on canvas.

Does Dad Like to Grill, Cook, or Eat?

They’ve Always Said The Way to a Man’s Heart is Thru His Stomach

Does Dad fancy himself as chef, or master cook?  KitchenAid is offering up to KitchenAid Fathers Day Sale – 20% off on items and free shipping to boot.  Just use promo code ’20FATHER15′ at checkout.  Offer is valid until June 21, 2015. Find all KitchenAid coupon codes here.

Wrist Watches Make a Timeless Father’s Day Gift

WristWatch.com Father's Day Sale

Watches make a timeless gift.  Enough with the nerdy cliques.  But seriously, watches do make a great gift for Daddy.  Find the perfect Father’s Day gift and receive FREE SHIPPING on orders over $50 at WristWatch.com!  You can also save up to 60% on Movado and ESQ watches.  Make time to browse all the WristWatch.com coupon deals for the man or women in your life.

Are You Looking for a Sweet Father’s Day Gift Idea?

It Will be Hard to Find a Sweeter Father’s Day Present

You can never go wrong when you give the gift of food to your father.  Especially when it’s a treat!  ThePopCornFactory.com gourmet popcorn gifts, sweets, and snacks make fun and delicious gifts for every dad!

Express your love for the guy who’s always there for you and enjoy a 15% discount on all Father’s Day Popcorn gifts at ThePopCornFactory.com.

Want to Find a Unique Gift This Father’s Day?

Or Maybe Dad’s Just a Little Troll?

Design Toscano Father's Day Tiered Up Sale

Is dear ole Dad a little on the off-beat side?  Perhaps he prefers gifts that are unique or unusual? Maybe a gift from Design Toscano is just what he’s looking for this Father’s Day.  Design Toscano is the country’s premier source for statues and other historical and antique replicas.  Their product line include Egyptian, Medieval and other period pieces, along with an extensive collection of garden fountains, statuary, authentic canvas replicas of oil painting masterpieces, and other antique art reproductions.

You can save up to $100 off Design Toscano’s Father’s Day Tiered Up Sale.  Spend $100 and receive $20 Off. Spend $200 to receive $50 Off. Spend $400 or more to receive $100 Off.  Just be sure and use coupon code CJDADDY during checkout.  Design Toscano promo codes are usually updated each week.

Want to Show Dad He’s King of the Castle

Be His Number One Fan for Father’s Day

Is Dad a big ‘Game of Thrones’ or ‘Entourage’ fan?  Buy him apparel, collectibles or DVD’s from the HBO Store.  Celebrate Father’s Day with 15% off your HBO Store Order! Use coupon code AFFDAD at the HBO Store coupon deals during checkout.  Valid from May 22nd until June 22nd.

Readers Are Leaders

Books-A-Million Father's Day Deals

What man doesn’t enjoy a good book.  Whether fiction, true crime, history, business, self help, sports, humor, or comics, Books-A-Millions has every kind of gift for every kind of Dad thru June 14th.  No need to remember to apply a coupon code at Books-A-Millions, all discounts are displayed on the site while you browse.

Does Dad Need a Little Break for Father’s Day

Perhaps you Just Want to Send him Away?

Get $20 off when you book a stay for your dad this Father’s Day at Roomorama.  Just use Roomorama discount code ‘LOVEDAD’ during checkout.  The Roomorama promo code is good thru June 16th. Let Dad get rested up with a nightly, or weekly stay at a hotel room, apartment, or house.

Make a Special Father’s Day Memory

Finding the perfect Father’s Day gift can be tough. We hope we’ve given you some creative ideas for this year. Sure you could just give him another “World’s Greatest Dad” coffee mug, but why not give him one of our unique Father’s Day gift ideas.

He will appreciate a ‘pat on the back’ or ‘kiss on the cheek’, but make this Father’s Day a memorable one. Remember, you owe the guy. You wouldn’t be here without him.

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